Debi Greenberg & Louis Expand Their Appeal

Pricey wine may be tailor made for Louis

Article Courtesy of: Boston Herald Business Today

By Donna Goodison – Article Courtesy of:  Boston Herald

Upscale clothing retailer Louis is applying for a retail package store license so owner Debi Greenberg can devote a small portion of the Fan Pier store to selling high-end regional cognacs and wines, according to her attorney, Bob Allen.

Louis Boston - Fan Pier Boston

“This is a trend that she’s seeing in New York and Italy in the fashion districts,” he said.

Greenberg moved Louis from its longtime Newbury Street location in 2010 to Fan Pier.

“She was one of the first people to move to the waterfront and took a big risk,” Allen said. “One of the disadvantages of being down there (in the Seaport District) is you don’t have all the stores around that you do on Newbury Street. This allows her to bring additional opportunities into the store for her clients.”

Boston Harbor Association president Vivien Li doesn’t expect Greenberg to face much community opposition because the store, as of now, is removed from the Seaport District’s residential population, and its proposed hours of operation are limited compared to other stores.

Another market selling beer and wine is slated to open in October at 12 Farnsworth St. in the nearby Fort Point neighborhood of South Boston.

Jason Owens plans to open a 5,500-square-foot gourmet market called Bee’s Knees, which will sell artisan cheese, charcuterie, prepared foods, grocery items and beer and wine.

Louis Boston - Fan Pier Boston

“The neighborhood is growing residentially and professionally, and there’s no place to shop,” said Owens, who owns American Provisions market on East Broadway in South Boston and opened M3, a Southern cafe in Somerville, last month.

Currently the only options for buying alcohol off the shelf in the Seaport District are Sagarino’s, which sells beer, wine and liquor on Wormwood Street, and, deeper in the Seaport District, the J. Pace & Son market at 1 Park Lane, which sells beer and wine.

Last November, the Boston Licensing Board granted a beer, wine and liquor package store license to Seaport Convenience & Liquor, but the store planned for 369 Congress St. has yet to open.

Article Courtesy of: Boston Herald Business Today

By Donna Goodison – Article Courtesy of:  Boston Herald

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